Digital Signage Turns The Tide Of Communication Across The Port

The Customer - Port of Felixstowe

The Port of Felixstowe is Britain’s biggest and busiest container port, and one of the largest in Europe.

The port handles 3.7 million TEUs (Twenty-foot Equivalent Units) and welcomes over 3,000 ships each year, including the largest container vessels afloat today.

Together with its unrivalled rail and road links connecting the port to distribution hubs in the Midlands and elsewhere in the UK, Felixstowe plays a pivotal role in keeping the UK’s trade moving, and delivers real benefits to customers, the community and the industry.

The Challenge

The Port of Felixstowe faced a common challenge for many organisations; to provide realtime and relevant information to their employees.

Around 75% of employees carry out operational roles including driving plant and supporting vessel operations, without regular access to PCs.

The Port needed a way of providing consistent information to those in frontline roles who are delivering service to their customers every day.

The Solution

The ‘Media Screens’, the Port’s digital signage project, provided an alternative source of information for employees in operational roles. After researching a number of options, A+K PADS was selected to manage content and deliver information to numerous locations across the Port. 26 screens have been installed in canteens, break areas, reception and other communal areas.

The Media Screens are used to communicate a range of information including progress against customer service targets, vessel and train information and changes to operational procedures as well as non-operational information such as weather, traffic and canteen menus. In making their decision to choose A+K PADS, a priority for the Port was the ability to link the content application to external data sources including operational systems, RSS feeds and web pages to ensure the information was regularly updated.

A+K also supported the Port to build bespoke widgets to graphically display multiple data elements in a format which is easily understandable at a glance.

Without dedicated resource, a small team have been able to support the development and scheduling of content across the Port. The Port has pushed the boundaries of PADS in terms of the range of content types, data sources and file formats they use.

The Media Screens are one aspect of the Port’s wider communications strategy aimed at supporting the focus on helping employees understand industry changes and customer service priorities in an ever changing market place.

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  • Some screenshot content has been changed for client confidentiality

    A+K PADS Digital Signage being used in the canteen

    A+K PADS Digital Signage keeping shift workers up to date in the mess room

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