Digital Signage Best Practices
Navigate your way through these obstacles to ensure that your digital signage offering avoids the pitfalls that can occur.
Lack of communication between stakeholder groups
There needs to be interaction between those forming the signage strategy, those defining and creating the content, and those supporting the system in order for the digital signage to fulfil the specified criteria. Continued discussion between these groups will leave little room for error.
The positioning of the screen
Assess the environment where your digital signage will be installed to understand the best place to position the system. Think about whether people can see the content. Do not position in direct sunlight as people will fail to see the call to action.
Buying the wrong hardware for the application
Too many users fail to do their research before purchasing their digital signage components. With so many systems on the market, it is essential that you assess your space (e.g., its design, the level of ambient light) and reflect upon the objectives of your system (will it be used for wayfinding, internal communication, advertising, etc., will the system be required to run 24/7?) before you invest in any hardware. You may pay a little more for systems like A+K PADS4 , but these are specified and designed around your requirements.
Not updating your software
Software updates are there to help you get the most out of your system and often contain enhanced features (for example, the new release of PADS contains a new Desktop Viewer application and an enhanced rich text element, amongst others), yet many users fail to do any more than press the download button. Make sure you fully update your system to optimise your signage ecosystem.
Too much on the screen
Digital signage is not a canvas to completely cover, sometimes, less is more. Ensure that your call to action is not lost. Think: Is the amount of content warranted?
Digital signage is all about the content on the screen; it doesn’t matter whether you are using it to display schedules, inform purchasing decisions or communicate information, people lose interest if the content is not fresh. To avoid this, put aside time to define a content strategy or outsource your content design to a third-party .
Not exploiting the full capabilities of the software
Digital signage can incorporate many types of content elements, including live feeds and feature rich content, however many users fail to exploit these capabilities. A dynamic presentation will extend user engagement and drive ROI.